Strategic management, the heart of the business.
Strategic management involves analyzing the internal and external environment of the organization, identifying its strengths, weaknesses, opportunities and threats, formulating a vision, a mission and values, establishing clear and measurable objectives, designing appropriate strategies to achieve them, implementing them with effectiveness and efficiency, and evaluate results and performance.
BI: the importance of metrics.
The identification of business intelligence metrics is a key process for the success of any data analysis project. Metrics are the indicators that allow us to measure the performance, efficiency and quality of the processes, products or services that are analyzed. To identify the appropriate metrics, it is necessary to define the objectives of the project, know the context and the target audience, and select the most relevant and reliable data sources.
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